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journal" website, might swing republican and be susceptible to ads about gun control. or a florida female who's registered independent, with children under 18 years old, and is a pet owner mainly democrat and could be susceptible to ads about education issues. >> cool graphics. interesting report. who used this technique? >> both campaigns used this pretty aggressively. the obama campaign probably more so, because they had a head start. they knew who their candidate was going to be and they've been working on this for years. >> is it all legal? i mean, how do they -- >> it's interesting they mention that, it's so much of the information we generate today. we're opting to share that on facebook and all the social networks. we leave this huge digital trail online. in a way we might not do in the offline world. >> basically you're only targeting or finding out about people on facebook and twitter and in the social media. and the old folks, or on the other side of the digital divide, we don't know much about them. >> no, i think those folks are still targeted the old-fashioned way. publishers
Search Results 0 to 3 of about 4 (some duplicates have been removed)